Ongororo yekuongorora yeChina ceramic sanitary ware industry e-commerce marketing strategy

Munguva pfupi yapfuura, sangano rekutengeserana kwemagetsi reChina nemamwe madhipatimendi akaburitswa pamwe chete kuburikidza nedata display, kusvika kumagumo aChikumi 2012, 31.8% yaive neruzivo rwekutenga netiweki (online shopping rebate) rwevashandisi veInternet panguva yekushambadzira mawebhusaiti ekubata hove kana mawebhusaiti ekubiridzira, e-commerce inosangana nevashandisi vekubiridzira vehuwandu hunosvika mamiriyoni 61.69. Ona nhau, munyori pamusoro pekushamisika uye kuzvidemba, zvimwe zvinhu zvisina mutemo pasi pe e-commerce, network bank uye brand inovimbika, zvinosiya pasina dombo rakavhurika kuti zvikwezve vashandisi kugadzira dhizaini yenzvimbo yekuredza, ruzivo rwekuchengetedza ruzivo rwevashandisi nemari, zvichikonzera kubiridzira muhuwandu hwevashandisi veInternet hwakasvika mamiriyoni 61.69. Uye gore rega rega nekuda kwemawebhusaiti ekubata hove kana webhusaiti yekubiridzira yeInternet, kukuvara kwakakonzerwa neasingasviki mabhiriyoni 30.8. Semutengi, akatarisana nenhamba inotyisa, haagoni kuzvidemba here? Handigoni kubatsira asi kubvunza, "kubata hove" webhusaiti ine njodzi huru, nei?

Kupona kwewebhusaiti ye "Hove" uye mafashamo kune zvinhu zviviri, kune rumwe rutivi, musika wekutengesa e-commerce unopisa kune symphony yenzvimbo yekubata hove, vashandisi veInternet apo mhedzisiro yacho inotungamira mukuwira mumusungo, kana nekuda kwekuda kufarira nemamwe mabasa ekushambadzira asina kujeka; Kune rumwe rutivi, mitemo ine chekuita newebhu, mashandiro acho haasati akwana, maitiro ephishing akavanzwa, kuferefeta matambudziko, mutengo wakaderera, kudzoka kwakakwira, njodzi shoma, GaoLiYi, yakagadzira cheni huru yezvido zvevatema. Kutenga kwenetiweki uye nzira yekutenga yechinyakare, mabhenefiti ari pachena, asi bonde rayo repamhepo, kuwanda kwemari, kuvhurika, kusave nemuganhu wedunhu uye kukura kwekutengeserana kwemagetsi zvinounza zvirambidzo zvakawanda, uye panguva imwe chete, mutemo wechinyakare unounza matambudziko mazhinji. Mutemo weChina wekudzivirira hutsotsi hweInternet hauna kusimba, uri kutungamirawo kumatambudziko ekodzero dzevashandisi vepamhepo. Panguva imwe chete, nekuda kwezvikonzero zvakawanda, sisitimu yechikwereti chemagariro eChina haina kukwana, kushaikwa kwechikwereti chemagariro kuri nyore kupinda mukutengeserana kwepamhepo. Pamusoro pezvo, network pachayo ine zvimwe zvinhu zvakaita sekutengeserana kwakawanda, kutengeserana kwe virtualization, nguva nenzvimbo KuaYueXing, nezvimwewo, asi zvakare inowedzera matambudziko echikwereti.

Panguva imwe chete, munyori akanyatsotarisa kutengeserana kwemagetsi kuripo iye zvino sebhizinesi receramic uye sanitary ware, nzira itsva dzekutengesa dzinogara dzichizivikanwa. Kutaura zvazviri, bhizinesi remumba mukutengeserana kwemagetsi harisi nhau, kune nzira yekushanda yakakura. Mune imwe nyika, nenyika dzeEurope neAmerica, semuenzaniso, muFrance, Germany nedzimwe nyika dzeEurope, kutengeserana kwemagetsi kwave kuri chikamu chimwe muzvina chebhizinesi rese muUnited States, rakakwirira kupfuura iro nechikamu chimwe muzvitatu, uye muEurope neUnited States kufambira mberi kwekutengeserana kwemagetsi kwakatorawo makore anopfuura gumi chete.